It’s Real

It’s real! At last! … What used to be pure fantasy, a dream, a wish until not long ago, has come true, it’s taken shape: in our head first, then on paper, and finally as real objects. At the end of the day, this is what all designers and creative people dream about and long for, conceive and nourish their own ideas, turn them into actual things and finally be able to say “Yes, now it’s real”.
This new brand offers furniture whose distinctive style can be appreciated everyday. After all, we all love being surrounded by people who make us feel good and we do tend to do the same with objects, which we often entitle with emotions and personal value. That’s exactly our philosophy, to make the environment which surrounds us more welcoming, light and why not also more fun.
Each and every It’s Real product is designed and handcrafted in Italy by maintaining a high quality artistic standard.
It’s real! The line between fantasy and reality has never been so fine.